data visualisation
On Axis Baselines
Choosing the right axis baseline defines how meaning is encoded in a chart. This piece explains when baselines must be zero, when they follow a benchmark, and why shifting them distorts truthfulness.
data visualisation
Choosing the right axis baseline defines how meaning is encoded in a chart. This piece explains when baselines must be zero, when they follow a benchmark, and why shifting them distorts truthfulness.
data visualisation
Colour in data visualisation is not decoration – it is meaning. This article explores why colour should support understanding rather than aesthetics or corporate branding.