clarity
On Clarity
Clarity is achieved when structure is sufficient and explanation becomes optional.
data visualisation
analytical communication
On High-Density Data Visualisation
High-density visualisation is often misunderstood. This article explains why common fixes fail and what actually improves clarity.
data visualisation
On Axis Baselines
Choosing the right axis baseline defines how meaning is encoded in a chart. This piece explains when baselines must be zero, when they follow a benchmark, and why shifting them distorts truthfulness.
data visualisation
On Colour in Data Visualisation
Colour in data visualisation is not decoration — it is meaning. This article explores why colour should support understanding rather than aesthetics or corporate branding.